LIL' BITTS "AUTOMATIC"
It begins when faint strains of that beloved Soca song dance their way into your ears. Your body disconnects with a mind of its own and in a twitch, your waistline engages in acrobatics you had no idea it was capable of. Fear not though, this condition is one experienced by music lovers everywhere. And for Carnival 2017, Shivonne "Lil' Bitts" Churche-Isaacs is finally going to address it in her first smash for the season, "Automatic". This uncontrollable movement is well described by upcoming songwriter, Atiba Chance. Atiba's catchy words are ideally matched with music from Anson Productions and Precision. Combining forces they have produced a forceful beat, intertwined with melodic lines set to trigger that insatiable feeling that drives masqueraders throughout festival time. For some it is wildness, others say it is unruly, but for artists like Bitts it is simply her soul flamboyantly answering the call of her culture. A sensation unlike any other and one that we all cannot wait to sink into in the months to come.
The teasers were developed to show the sensual and mysterious side of Lil Bitts giving a hint to what the vibe of the song would be.
The concepts were developed with a colour scheme in mind, lighting, contrast and proximity of shots were are executed in the finals.