Blue Moon Publishers needed a new look that was both functional and expressive of imagination. They are publishers are quality fiction & non-fiction so their branding had room for a little more personality.
Taking the original blue moon concept and incorporating the cloud theme added a new branding element that could be carried forward into various materials. The logo and the logotype had to be strong and structured and of course legibility at a smaller size had to be taken into consideration because it would indeed be on the spines of many books to come.
A clean and modern branding that will capture the interest of the target market with it's imaginative look. The look is a reflection of the quality that Blue Moon Publishers strives for when choosing works to publish. It's inventive, keeping the look fresh on social media to maintain relevancy.
What I've Achieved
- Established a strong sense of branding
- Visually communicated the original concept
- Expanded the brands versatility with different textures, and orientations of the logo